Wear your support for wildlife
At Selatan, we believe in more than adornment; we believe in connection - to nature, to wildlife, and to meaningful action. Founded by a passionate zookeeper, each of our brooches is thoughtfully crafted to embody the essence of the wild. By wearing our pieces, you don't just accessorise - you become part of a movement dedicated to preserving the iconic Sumatran tiger through direct conservation efforts. Embrace quality, sustainability, and purpose with jewellery that tells a story and makes a difference.

Kerinci Seblat Sumatran Tiger Project
How are rangers protecting Sumatran Tigers in Kerinci Seblat National Park, Sumatra Indonesia?
Is tiger density increasing in the core area of Kerinci Seblat National Park?

Shop for Saola
With every Saola-themed product sold, a direct donation is made to the Saola Foundation to support their critical conservation work. Your purchase helps protect one of the world’s rarest and most elusive species, funding habitat preservation and in situ conservation efforts. Together, we’re working to secure a future for the Saola in the wild.
Shop our unique range of products featuring the Saola.