About Us

Selatan ... she made me smile, she taught me my trade, she kept me motivated, she is my inspiration.

Selatan was an extraordinary Sumatran Tiger that I was privileged to work with as a zookeeper.

Inspired by Sel, I founded Selatan to transform admiration into action. Through our handcrafted brooches, we aim to connect people to the wild and raise awareness about the importance of wildlife conservation.

Our commitment extends beyond beautiful accessories; with every purchase, we contribute directly to in situ tiger conservation projects in Sumatra, Indonesia. To date, we've donated over $112,000, supporting initiatives that protect these iconic creatures and their habitats.

​Join us in making a difference, one brooch at a time.​